How to run a creator program that sells. Our whole method, written down: recruiting, the weekly brief, reviews, the 5-day Meta test, how creators get paid, and what it takes to run, week by week.
39 pages, with diagrams, worked examples and the templates we use.
Nothing important held back. If you have the people and the hours, you can run it yourself.
From an official Trybe partner, built from running creator programs for consumer brands since 2012.
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Contents
20 sections.
From the first invite to the Monday winners sheet, in the order you’d run it.
01What you're actually buying
02The model on one page
03What changes by brand
04The first 30 days
05Recruiting creators
06A creator's first 14 days
07The weekly cycle
08Creative strategy and the weekly brief
09Hooks
10Reviewing videos
11Testing creator ads on Meta
12Pay: what creators earn
13The creator community
14Reporting
15Worked examples
16What the channel costs
17Templates
18Mistakes we see most
19What it takes to run
20How we run it for brands
Inside
A look inside.
Testing creator ads on Meta: one test ad set per creator, 5 days, then winners move by post ID.Pay: the ladder from free product and commission to Core and retainers.What it takes to run: the weekly hours for a 20-creator program, by role.
Run it yourself, or have us run it.
Everything in the handbook works. It also takes about 27 hours a week for a 20-creator program, done by hand. Section 19 sets out exactly where those hours go, so you can decide whether to build it in-house.
