Watches2012 - 2021
Premium watch brand
Brand, paid social, influencer seeding, email and Shopify run as one in-house stack across the UK, US and Europe.
- Brand & Strategy
- Performance Marketing
- Performance Creative
- Email & Retention
- Web & Development
Strategy + AI Production
Be the brand they come back for.
Positioning, identity and a brand world you can run, plus a production studio that fills it with imagery in days. Finished by humans, so it never looks like AI.
Strategy
Decide what you are before you decide what to post.
- PositioningWhere you sit against the category, in one sentence a customer would repeat. Tested against real ad data, not a workshop.
- IdentityLogo, type, colour and layout systems built for the channels you actually use: feed, Shopify, packaging, email.
- Brand worldArt direction, tone of voice and a reference library so every freelancer and every AI prompt lands on-brand.
- Launch strategyGo-to-market for new brands and new lines: audience angles, channel mix, sequencing and the first 90 days of content.
AI production
We replaced the camera. Not the creative director.
- Campaign imageryHero, lifestyle and product-in-context scenes generated from your brand world, then retouched by hand.
- Creative variationsSeasonal, regional and format variants of winning creative without re-shooting anything.
- VideoShort-form product and UGC-style video assembled with AI voice, script and edit, reviewed by a human before it ships.
How we work
Four steps. Always in that order.
- 01DiscoveryFounder interviews, customer reviews, competitor teardown and the numbers. Two weeks.
- 02PositioningThree routes, one recommendation, tested as ad angles where budget allows.
- 03Identity and worldDesign system, art direction and the reference library that AI production runs on.
- 04ProductionLaunch library delivered, then an ongoing monthly volume of imagery and video.
Daysfrom brief to a full campaign libraryNot weeks
100%human-retouched before it ships
4audience angles tested per launch
Related work
Food & drink2026
Functional drink brand
Launched from zero with ads, creators, email and site live together on day one.
- Brand & Strategy
- AI Production
- Performance Creative
- Performance Marketing
- Email & Retention
- Web & Development
FAQ
Straight answers.
Not if it's briefed by an art director and finished by a retoucher, which is the only way we run it. If it looks generated, it doesn't ship.
Next step
If the ads stopped tomorrow, would anyone come back?
Thirty minutes on where positioning is costing you.