Skip to main content
Three creator programs.Creator Studio
Jigsaw Studio
Free guide · Andrew Jennings, Jigsaw Studio

How to build the email bot.

The Slack bot that writes and designs our emails and saves them to Klaviyo as drafts. The full build, step by step, with the brief to hand to Claude Code.

Read the guide

Enter your email and the guide opens on this page.

Open the email bot guide

Enable JavaScript to open the guide, or email hello@jigsawstudio.com.

The guide opens here straight away. You also join our newsletter: short notes from Andrew on how we grow consumer brands with creators, about twice a week. Unsubscribe in one click. Privacy policy.

  • Every build step, from the first Slack message to a scheduled campaign, each with its test.
  • The server explained: why you need one, what size, how to get one and how to lock it down.
  • Two routes: your own bot on a server, or an agent on OpenClaw.
  • The .md build brief: give it to Claude Code and build the bot one phase at a time.
#email-studioThread

Andrew

@Emails build a Black Friday email: up to 50% off, lead with the green watch, 2 rows of gold favorites

Emails App

On it. Screenshots and subject line options will land in this thread in a few minutes.

Green velvet hero, Black Friday offer, two rows of gold favorites

Subject: “Black Friday: up to 50% off starts now”
Preview: “Watches from $89 and rings from $29.40, all marked down for the weekend.”

  • Used the brand's logo, square button and cream footer.
  • 6 product cut-outs with sale and original prices, plus the trust row.
  • Checked on desktop and phone. Nothing was uploaded or sent.

Tell me what to change, or say push it to put it in Klaviyo as a draft.

The email the bot designed, on desktop: a green and gold watch on green velvet, a Black Friday headline and a row of watches with sale prices
The same email on a phone
Contents

10 sections.

In the order you would build it, from the first request in Slack to a scheduled campaign.

  1. 01What it does
  2. 02How it works
  3. 03What you need
  4. 04Two ways to run it
  5. 05Build steps
  6. 06The server
  7. 07The OpenClaw route
  8. 08The rules that made the emails good
  9. 09Sending safely
  10. 10The build brief

The guide,
and the brief to build it.

The guide opens on this page as soon as you enter your email. The build brief is a Markdown file you download from it and hand to Claude Code.

Read the guide

Enter your email and the guide opens on this page.

Open the email bot guide

Enable JavaScript to open the guide, or email hello@jigsawstudio.com.

The guide opens here straight away. You also join our newsletter: short notes from Andrew on how we grow consumer brands with creators, about twice a week. Unsubscribe in one click. Privacy policy.