duke & dexter
We led a complete website and creative overhaul for Duke + Dexter, redefining their digital presence to reflect the brand’s premium positioning. Alongside the redesign, we produced a suite of high-performing ad creatives that elevated engagement and conversions across paid channels.
Category
Ads, UX/UI
Stack
META, Figma, Shopify,
Timeline
Ongoing Project
The Challenge
Duke + Dexter needed to elevate their online experience and creative direction to match the evolution of their brand - from heritage footwear to a globally recognized lifestyle label. The challenge was to merge luxury aesthetics with performance-driven design and marketing execution.
The Result
We delivered a refined, conversion-optimized Shopify experience paired with impactful creative assets and ad campaigns that outperformed previous benchmarks. The new brand visuals and paid strategy helped drive stronger customer engagement, increased conversions, and a clear alignment between digital performance and brand storytelling.
